Do you watch lure fishing related videos online?

I’m guessing that you do, indeed it’s hard to imagine life without the internet these days. The ease with which we can access information from all around the world will never cease to amaze me, and whilst I have less than zero time for computer games and the majority of the world burying their heads in their mobile phones, I would guess that if you are an angler and you’re interested in learning more and seeing how other anglers go about their fishing, then you’ve watched various fishing videos on something like YouTube, Vimeo etc.

Do you ever watch those swim-type videos that some of the Japanese tackle companies especially put out to show how their lures move through or on top of the water? I accept completely that there’s rarely going to be much budget pumped into making these, let’s be honest, often arse-achingly boring looking videos, but from the point of view of getting some kind of idea as to how a particular lure might move, I reckon they can be pretty handy. The video above is one of your more typical swim videos - kinda rubbish, some wonderfully naff music, but at the same time rather useful. I know I watch them sometimes!!

Those little GoPro video cameras must surely be responsible for a lot of people having a crack at shooting a bit of video themselves, and whilst I think it’s just awesome that anybody can do this stuff these days, I do somewhat tire of those (unimaginative) head-mounted, fisheye view videos when the rod’s all distorted and there’s been no editing. But then I see a short video like the one above of some outrageously cool looking shallow water sight fishing for big bass somewhere in France and I can’t help but firstly admire the angler for managing to put this together on his own, and secondly that the technology exists to be able to do this. Short and sweet and to the point, as indeed more fishing videos should be.

And then of course you’ve got your Japanese tackle company lure fishing videos that are used it seems to help inform and promote various items of fishing tackle - and why on earth not? Whilst I don’t understand a single word of any of these videos, as per the two above, it doesn’t half fire me up to want to go bass fishing and photographing in Japan, and if I could mix it up with visiting one of their massive fishing shows and most likely passing out with lure tackle overload, then that would do me just fine. Some of these videos are better made than others, but I must admit to wondering why on earth there aren’t more UK companies doing this kind of promotional work - shooting and editing half-decent video is so much cheaper than it used to be, and I can’t really think of a better way to help show off and promote the stuff.

Over in the US I see a lure company such as Hogy putting together a short video as per the one above - watch that and tell me you now don’t want to head over to exactly where it was shot and cast at big tarpon with white Hogy lures? See what I mean? The power of video as a means of selling gear. Now the chances of you or I actually doing this are perhaps slim, but how many people have watched a video like this and then gone out and bought those same lures?

You’ve got to admire Daiwa UK for putting together the video above (at least I think Daiwa UK did it) for the Certate spinning reel, and whilst I reckon some of the video looks pretty impressive, it’s kinda let down in my opinion by that rather dire voiceover (known as a VO in the trade). There’s all the info you need on screen, so why not let the images and a bit of music do the trick?

If a voiceover can’t assist in making the video jump out at you more, then give me a bit of stirring music and some good looking shots and I’m there - as per the Daiwa video above for their outrageously desirable looking new 2015 Exist spinning reel. Tell me that video doesn’t make you dream about owning one? I am a stills photographer by trade and I am passionate about what I do, but I am perfectly able to recognise how the moving image can sometimes work so much better - there is a time and a place for both.

The best fishing videos I am personally seeing online tend to be some of these short fly fishing films like my friend Jako Lukas makes, as per above. OK, so the fishing’s pretty insane for starters, but I love the way and it puts me right there with all the excitement and craziness. I’ve seen fishing like this a lot (see here for example) and worked with Jako on numerous occasions so perhaps I am a little biased, but imagine taking that style of short film making and applying it to bass fishing. Our fish might behave differently, but how awesome could bass fishing look if it was filmed right? Think about the places we go, the light and conditions we witness, the variety of different ways we adopt to catch bass etc. I have so many ideas - one day? I’d love to be able to produce some simple, video based blog reviews for example. We shall see.

And if you lot know of any fishing related videos that I really should see, please tell me about them in the comments section below.